Greenola is a brand of granola that embodied living a clean and healthy lifestyle.
The name Greenola represents the purest form of organic granola. The concept behind the design was to show nature and the rural country as the foundation of
living a clean and happy life style.
Finding the right solution
After researching about the history of granola I found that granola had been around forever a form of granola was eaten by the Egyptians in Africa years before it came to fame in the late 1800’s. I used that aspect of history in my design of the bag—I wanted the bag to look old and vintage—something that would have been used to carry food in back in the time of the Egyptians.
It's a wrap
I decided to use a hemp bag as the bag that would hold greenola to give the product and vintage feel. I created a main logo that showed the rural country side which was my interpretation of a healthy living. The logo has different colors which represent the different flavors of greenola.