This project is a beer brand concept based on the town I lived in while in high school—Johnston, South Carolina. Johnston is a rural town with many farms and open hills of hay and cattle. I loved living here durning my high school years at first I was mad moving away from the city to the country to live…but I actually fell in love with the small town.
The name of the beer is John Stone which is a play off the name of the town of Johnston. I wanted the brand to represent the rural and picturesque small town.
Finding the right solution
After doing research on the history of the town I then headed out to take pictures of open fields, streams and wildlife for inspiration. These inspirational images helped me come up with the final design for the logo that I would use to represent John stone.
It's a wrap
I decided to create a four-pack that would hold glass beer bottles. I used glass as the material for the bottles because I thought it went along good with the printed logo.