The Charlotte Swift

The Charlotte Swift is a new arena football team located in Charlotte, North Carolina. The Charlotte Swift asked me to create a new logo and branding materials for the team. After a few days of coming up with concepts, I came up with the Swift logo, branding and collateral pieces for the team. The goal was to make the Swift which is a native bird of North Carolina fierce and aggressive and also to let the people of Charlotte know that a new team is in town!