One of the prime objectives of the redesigned homepage was to update the overall look and feel to provide a modern and contemporary presentation. The focus was on utilizing new imagery that more appropriately illustrated the messaging and tone. Further, the goal was to introduce a more visual (less text-heavy) presentation in a modular grid-based approach that would be more engaging and easier for the user to scan.
The redesigned homepage places a heavy focus on communicating the overall brand and positioning of VMware.
The overall look and feel of the current website need to be updated with a more modern design aesthetic that showcases Vmware, an industry leader. There are also a few issues that have to be solved for; accessibility, consistency, and a clear hierarchy.
Create a simple, modern design that allows the user to navigate down the page in a straightforward way enabling them to understand who VMware is and what VMware can offer them.
Below is a Competitive Analysis of VMware Competitors. In this phase, I am trying to understand how our competitors layout their homepage and determine the weaknesses and strengths of each design.
During this part of the project, I focus on creating different concepts based on my research and competitive analysis.
After understanding the layout of the sections, I started working on different designs. Here are a few iterations.